Phorm is refuting suggestions that strategic differences have caused four senior board directors to quit and is also denying the departures show it is giving up on the America market.
Despite the departing American-based chairman and chief operating officer being replaced by non executives directors based in London, a spokesman for the company is adamant that
OFCOM has added consumer guides on Slamming and Unsolicited calls to their website. These two areas generate over 1,000 calls per month to OFCOM from consumers.
The unsolicited calls guide includes silent calls made by automatic dialler systems where the recipient is connected to an operator but hears silence if no operator is available.
Slamming is the
Although the customer tracking advertising platform Phorm received a blow this week when it was publicly snubbed by Orange, it can take solace that Virgin Media and Carphone Warehouse have assures Sam Knows they are keen to carry on evaluating the technology.
The advertising platform is no stranger to controversy. BT began a trial at the
After months of hype, public demonstrations, threatened legal action, a government review and recurring BT promises of a service “in the next few weeks”; Phorm finally launches on BT today under the Webwise brand name.
The controversial technology tracks web surfing histories for ISP customers (who have opted-in) and so can serve more relevant advertising which
The British government has confirmed to the European Commission that the controversial ad-serving business, Phorm, is legal. In a move that will come as little surprise considering the service was given the go-ahead by the Information Commissioner this Spring, the government outlined that, so long as it remained an opt-in service, it would be legal.
The
NebuAd, one of two arch exponents of tracking user behaviour - via their ISP - to deliver more targeted adverts, has suffered a major blow with the departure of its CEO, Bob Dykes.
Using technology similar to Phorm, which is due to be trialled with BT “over the coming weeks”, NebuAd tracks user viewing habits so