Broadband

Orange have today introduced a new broadband pricing structure that sees them differentiate pricing according to coverage of their LLU (Local Loop Unbundling) network. Like other LLU operators including TalkTalk and Sky, Orange provide broadband services over their own LLU network where they have coverage and fall back to BT’s IPStream network where they do not. Until today Orange had maintained the same set of products and prices across both networks.

The new pricing sees the Home Starter package change to £12 per month for customers covered by their LLU network and £20 otherwise. A discount of £5 per month is available with any 18 or 24 month mobile phone contract. The product was previously priced at £15 per month. Prices of their other tariffs have also changed, with customers covered by the LLU network receiving a small discount and others being subjected to a price increase.

All new customers will be charged a new £30 connection fee.

Orange’s move to regional pricing is long overdue. All other major LLU operators have employed this practice for quite some time now. AOL caused a stir just under a year ago when they hiked prices by £10 per month for users not covered by their LLU network.