A new Ofcom code of conduct comes in to effect today, requiring participating ISPs to provide potential customers with an accurate estimate of the speed they will achieve, rather than give a general, vague promise of ‘up to’ the maximum speed possible.
The ISPs which have signed up to the code (representing 95% of the market)
Virgin Media, the country’s second largest fixed line broadband operator, launched a mobile broadband service last week.
For £15 per month on an 18 month contract, subscribers get a free USB modem to plug in to their laptop and up to 3Gb of downloads per month – each extra Gb of data cost £15. The company
The marketeers efforts to capture the 40% of households that don’t have broadband continue, using the lure of a "free" (ie inclusive) laptop tied in with a very long contract term on 3G mobile broadband (or in some cases fixed line broadband). This is fairly clever in that someone without a