Video streaming has exploded in popularity in recent years, with some estimates putting it at over 60% of peak-time internet traffic. Global services such as Netflix and YouTube dominate the market, but there are also smaller country-level services that still have tens of hundreds of millions of users such as Hulu and BBC iPlayer. SamKnows has developed a methodology for streaming real videos from these services, thus measuring the true quality of experience (QoE) that a user received in the home. This approach is extensible to new video streaming services that arise or an ISP's own internal service.
Supported metrics for on-demand/OTT video streaming:
Supported metrics for multicast IPTV:
Speed is the primary differentiator that ISPs use when advertising their broadband products, so it is clearly an important metric to monitor. SamKnows has standardised on using TCP-based speed tests using multiple concurrent connections for its measurement projects worldwide. However, SamKnows also supports a variety of other mechanisms that can be useful in niche cases or alongside the standard measure for comparative purposes.
Latency, packet loss and DNS measurements are fundamental to any kind of network measurement infrastructure. All internet based services rely upon being able to send packets reliably and being able to resolve hostnames into IP addresses. Issues seen in these metrics will manifest themselves in a variety of ways across other metrics (e.g. delays in DNS resolution will cause delays in web browsing, but have minimal impact on speed tests).
Web browsing continues to be the activity that users most commonly associated internet usage with. Studies have shown that delays of just a second when loading a web page can result in millions of dollars of lost revenue to large online stores, purely due to user dissatisfaction. Clearly measuring web browsing performance is fundamental to an internet measurement platform. Websites have exploded in complexity too; nowadays a website is composed of dozens or hundreds of objects, perhaps served partially or entirely by a CDN. SamKnows is well placed to measure all of this in a reliable and consistent manner.
Network operators are increasingly moving voice services to an IP based approach, with many housing developments being built without wiring for analogue phone lines. End-to-end measurement of call quality over IP networks is essential, particularly for the incumbent network operators who often have a minimum service level agreement for voice services.
SamKnows has a comprehensive set of voice measurements that can be configured to test a variety of different voice codecs and even interact with an ISPs own voice service.
To discuss your measurement requirements and what we can do to help you please get in touch.